While there are tons of blogs floating around the Internet, a blog can be an important asset in getting higher search engine rankings. Through blog posts increasing the number of links and page shares to your site, blogs can also be a way to break the barrier between a site and its users to facilitate conversation.
Here are ways blogging helps SEO:
1. Increase internal linking
In relation to internal linking, blogs are a way to expand the amount of content your site has. While looking at the make-up of your Sitemap, categorise your links to make it easier to know what to blog about. To increase the number of related links and blogs, brainstorm and group together related, searchable keywords.
2. Highlight keywords
With an increase in internal linking, blogs can be used to display your important keywords frequently. Consider how many times you’d like your keywords to appear in posts so that these posts appear in search engine results. This keyword density depends on the length of the post and how many times the keyword is mentioned. For example, if you mention a keyword two to four times in a post that is a length of 200-400 words, that is a keyword density of 0.5 to 1.5%.
3. More content to share
While company or product descriptions on sites do not regularly update, content from blog posts do. Blogs are a way to quickly create new content or update your site to make it more current.
4. Increase online presence
If you have established social networking followings, update them on information, promotions or sales through links to your site’s blog.
5. More relevant information
Use blogs to help users learn more about your site and brand. As a way to interact with users through your blog, answer any questions they may have or give updates about any products, features or services your company is working on. Give some insider’s perspective on your site to add authority and personality to your brand.
6. Opportunity to network
Blogs are a good way to share links with other sites. By sharing and exchanging links with other sites through a partnership, your sites benefit each other. Through this external linking, you can reach new users or followers by increasing your visibility on other sites.
7. Gain feedback
Through a comments section for your blog, you can engage in a conversation with users to make you more likable in their eyes. It is also a great way to let users ask questions about your products. Martin Greaves from www.comparebestcbd.com has a site that offers many products, and although visitors want to buy, they simply do not know which product is the best for their needs and end up leaving. By answering questions on his blog, he has managed to decrease abandonned carts by 25%. Furthermore, knowing how many users comment or read your posts, you can gauge how interesting your content is and what keywords they are attracted to. From this feedback, you can improve the quality of your posts or build more SEO campaigns for successful keywords.
8. RSS feed
Having a blog allows you to constantly update an RSS feed to keep users connected to your content and site. With the ability to subscribe to your RSS/news feed, readers can browse through posts, read content and share them on social networking sites.
9. Dynamic content
Instead of only writing text, display your images and graphics on your blogs to make your site more dynamic and visually appealing. Blogs make it easy to embed visuals, making content more shareable.